Starting Your Own BusinessI got to tell you that whether you are in the network marketing business or are building another home based business, marketing is a very important factor. How else can your business succeed if nobody knows it even exists? How would anybody be able to find you and your business? Continue reading and I’ll share some of the advantages and disadvantages of running a direct marketing campaign.Marketing CampaignsThere are a few different ways to run a marketing campaign. Direct bulk mailings, email campaigns, telemarketing and even purchasing television or radio commercial time are all ways that small businesses get the word out about their products or services.For most of us, these methods can be cost prohibitive. Many home based business owners take their business’ budget right out of their household income. Because of this, it becomes very important to weight out the pros and cons of direct marketing before making the investment.The Pros and the ConsDirect marketing is driven straight to the potential customer or lead. This removes the need to raise prices to cover a middle-man. Some methods of marketing, including emails and bulk snail mail, can even further target your desired consumer by determining what demographic your market consists of and gathering or buying mailing lists specifically for that market.Direct marketing also allows you to more accurately track the success or failure of specific campaigns. This information is very valuable moving forward as you fine tune and adjust your marketing strategy.One of the most obvious disadvantages to direct marketing is people’s tendency to not only get annoyed by these campaigns but even to prevent you from reaching them in the future. For example, I tend to mark as “spam” any direct email marketing that I did not specifically request, hopefully to never be heard from again.Another clear disadvantage is the costs involved. For most of these strategies, market research, mailing lists and delivery costs are all factors. If you’re considering putting together a radio or TV ad, production costs must also be considered.Word of MouthPerhaps the greatest and most overlooked direct marketing campaign strategy is simple customer satisfaction. If you go out of your way to provide your customers or leads exactly what they are looking for at a reasonable cost, their word of mouth advertising can be the most direct, not to mention least expensive, form of marketing available.
To achieve success in direct mail marketing, the marketer needs to have the right mailing list. What is a mailing list? A direct mail marketing list contains the contact information of qualified leas along with other details that are relevant to a marketer. Using the mailing list, a business owner can launch advertising campaigns to reach out a targeted audience.Indeed, it is very important to start with the right list so as not to waste time and money on a poor campaign. Many people often change their post mail addresses and email email addresses which is why it is important for a marketer to make sure that the list he uses is always updated.Using an old listing could mean not reaching your intended audience and giving out your marketing mails to the wrong hands. On the contrary, a good list increases your chance of getting positive response out of your direct mail marketing campaign.Direct Mail Marketing – Use Postcards? Or E-mails?Direct mail marketing can be done both offline and online. If you choose the traditional method of direct marketing, sending postcards is the best way to advertise. On the other hand, if you have a business website or an online store, email marketing can surely increase your sales.In order to boost their marketing potential to the fullest, many successful merchants use both offline and online direct marketing. Although the internet is a booming industry, traditional methods of advertising such as postcard marketing should never be overlooked.Direct Mail Marketing TechniquesLet’s say for instance that you want to send out advertising postcards. To get the best results, it is recommended that you send via First Class Mailing to enjoy important mailing features such as the Return to Sender option. Although First Class Mailing may cost a little more than ordinary postage, you can be assured that your marketing letters will be delivered to their intended recipients.If you are sending marketing emails, you need to be careful not to make the mistake of sending unsolicited emails as doing so can send a negative impression to people. In addition, it is easier to change email accounts so you need to do your research to make sure that the accounts you are sending to are still active.There are standard rules in direct mail marketing that must be observed. Aside from not sending unsolicited emails, a marketer must also avoid spamming or bombarding the recipient with so many emails at one time. Most recipients would want to see both a Subscribe and Unsubscribe option for this gives them the idea that they can easily decide whether to accept messages or not from your company.make sure that you are purchasing a mailing list from a reputable marketing list broker. Better yet, build up your own marketing listing by conducting market surveys or by offering free newsletters to visitors of your business website. Doing this will help you ensure that the people who signed up your listing are truly interested in your products or services.Copyright (c) 2010 Luie De Von